What does a WhatsApp active filter mean? What does it do?

In the global wave of precision marketing in 2025, WhatsApp, with its over 2 billion monthly active users and 98% message open rate, has become a core platform for cross-border businesses to reach their customers.

The system screens potential customers based on interaction frequency and online time, enabling targeted social media promotions and improving user retention and engagement.The cloud control platform centrally manages Telegram, WhatsApp, LinkedIn, and Facebook accounts, making cross-platform promotions more efficient and targeted.

Multi-region mobile phone number generation combined with activity screening covers markets such as India, Japan, Mexico, and the United States, helping companies reach potential customers worldwide.The system uses fine-grained screening to target high-value users, transforming social media operations from disorganized to precise and efficient, improving overall conversion rates.Automatic removal of low-activity and abnormal accounts ensures clear and controllable marketing data, allowing ads to precisely target target users.

The cloud control platform combines interaction screening with online screening, allowing teams to quickly identify potential customers and achieve targeted promotions. The batch export function supports unified management of accounts across multiple platforms, significantly improving the efficiency of social media operations and advertising execution.The system filters potential customers by profile picture and nickname, quickly targeting highly active users for targeted advertising and increased ROI.

The cloud control platform filters potential customers based on multiple dimensions, including age, gender, interaction frequency, and online time, for precise marketing data.

Combining self-screening and proxy screening allows teams to easily manage Telegram, WhatsApp, LinkedIn, and Facebook accounts, improving efficiency.Quickly distinguish between invalid phone numbers, suspended phone numbers, and legitimate registered accounts, directly eliminating 100% of invalid resources and reducing cost waste by more than 50%.

Identify "risky accounts" that have been banned by WhatsApp, have received numerous reports, or have abnormal device activity, to prevent your marketing accounts from being implicated due to association with these risky accounts.It can accurately identify virtual numbers such as Google Voice and TextNow, as well as temporary registration numbers from India and Southeast Asia. The user activity rate of these numbers is less than 5%, and filtering them can significantly improve the quality of ad delivery.

ITG Global Screening, a global WhatsApp screening platform, has customized exclusive screening rules for key markets that businesses are focusing on developing by 2025, including the United States, India, Southeast Asia, and Europe.Based on the rules of different countries, the system automatically completes the country code and verifies the number length (e.g., 10 digits + country code for the United States, 10 digits + country code for India) to avoid omissions in the filtering process due to formatting errors.